What is SEO?
Search Engine Optimization (SEO) refers to the increased visibility of a website and its content to visitors. Simply put, it encompasses all unpaid measures taken to improve visibility in areas such as Google search, image search, or video search. The goal of SEO efforts is to achieve a ranking in the top results on Google. Together with SEA (Search Engine Advertising), SEO is part of SEO marketing. SEO measures can be divided into two main areas: Onpage Optimization and Offpage Optimization, with further subcategories such as Local SEO, Image SEO, and Mobile SEO.
Why is SEO important for businesses?
In today’s digital age, the online presence of companies is becoming increasingly valuable. Key factors like customer acquisition, brand awareness, and differentiation from competitors are essential business topics. Through the strategic implementation of SEO measures, these objectives can be successfully achieved and strengthen your business. Digital search continues to rise in popularity and directly correlates with the perception of companies. The higher a company ranks, the greater its familiarity and visibility for users, which in turn helps to stand out from the competition.