Learn why high-quality images are essential for your website and what to avoid in this blog.
Images Are Direct
Visitors can extract initial information from professional media material without having read any text. Photographs, as a key design element, convey the first impression of your company.
Professional photos can greatly enhance and define the design and aesthetics of a website.
Supporting the Brand Message
Professional photos strengthen a company’s message. They can visually represent the values or identity of a business.
Emotional Connection: A picture is worth a thousand words.
A unique image style reinforces brand recognition and thus helps with customer retention.
Basic Rule:
- Professional photography can evoke positive emotions but is at least perceived as neutral.
- Low-quality photography is perceived as at best neutral, but in most cases, it evokes negative emotions and weakens the overall impression of the website and the company.
Image Quality
Media material of poor quality simultaneously lowers the overall quality of the website. Unprofessional photographs affect the perception of your external representation and, as a result, the perceived quality of your offering.
The Knowledge of a Photographer Matters
Professionals have the knowledge, equipment, and skills to create high-quality photos. Authentic media material from professional photographers grabs visitors’ attention.
A professional photographer creates images that fit a specific image and web design, ensuring an aesthetic appearance.
Stock Photos
Stock photography, mostly freely available on the internet, lacks a personal connection to you or your business. An authentic and sharp external representation is impossible with stock photography alone. Additionally, you must have at least usage rights for everything displayed on your website. This can lead to costly mistakes. Generally, it’s advisable to avoid stock media materials.
Size Matters: Optimizing Load Time
Your website should be quickly accessible from anywhere. Large image files negatively impact your website’s loading time, thus affecting your search engine ranking. No matter how much time and effort you put into SEO, ensure you compress the file size of images. The key is to compress just enough so that the image quality isn’t compromised.
SPITZBUB Tip: Save time and hassle—hire a professional photographer.