Onpage optimization refers to all the actions taken directly on your website to improve its visibility in search engine results.
This includes technical optimization, creating high-quality and unique content, using meta and header tags, and optimizing URLs.
One of the key elements of on-page SEO is using the right keywords. These should be carefully researched, selected, and strategically placed throughout your website’s content to increase its relevance for specific search queries.
In addition, pay attention to the use of both external and internal links, optimizing page load speed, ensuring your website is mobile-friendly (Responsive Web Design), and improving site navigation, among other factors.
Here are a few good starting points:
- Lighthouse Chrome Plugin – Google’s audit tool for websites.
- Google PageSpeed Insights – A starting point for optimizing page load times.
- Ubersuggest SEO Audit – A fantastic all-in-one tool (free).
As a general rule, your website’s on-page optimization should be regularly analyzed and adjusted as needed.
This ensures that your site consistently meets the current requirements of search engines.
Your website visitors and search engine rankings will thank you!
Titelbild: Agence Olloweb / unsplash.com