There are many different SEO tools available on the internet. Some show us user data and behavior, others assist with keyword research, competitor analysis, and much more.
Our quick list provides an overview of some of the most commonly used tools.
Here are 7 free SEO tools for your website:
- Google Analytics
A free tool that allows you to track and analyze your website’s performance. Important! Pay attention to data privacy and GDPR compliance. - Google Search Console
With this tool, you can submit your website to Google (sitemap), access performance and data reports from Google Search, and quickly spot potential issues on your site. The GSC is a must for every website owner! - MozBar
A Chrome and Firefox extension by Moz that provides insights into the SEO performance of your competitors or your own website. - SEMrush
A comprehensive tool for monitoring keywords and analyzing competitors. - Ahrefs
Great for analyzing backlinks and tracking keywords. Ahrefs also calculates a domain rating for your website. - Ubersuggest
A free keyword research tool that helps you discover new keywords and improve search results. With a free registration, you can also access a simplified page analysis and more. There’s even a plugin for Google Chrome! - AnswerThePublic
Here you can research country-based questions, phrases, statements, and more related to your keywords, and directly view CPC and search volume. Great for writing content!
Similar to free SEO plugins, it makes sense to try multiple tools and then decide which works best for you.
But remember: The mix makes the difference! Since the free features of these tools can vary significantly, it may be beneficial to use several tools for optimal coverage and overview.