As a business, it’s impossible to ignore the web these days – and equally hard to ignore the importance of a good, professional online presence. There are arguments for both a professionally designed homepage created by a web agency and a self-made, free website.
No matter which option you choose – a comprehensive, well-developed website concept is unavoidable.
At the end of the day, the website must look good to the user, load quickly, and be easy to navigate. They need to find what they’re looking for. And this goal can only be achieved with a well-thought-out, logical concept. Of course, there’s much more that makes a great website, but that’s a topic for another time.
Read our short article on the topic of “Website security” here.
Customers and prospects expect a professional website
As with many things, first impressions count.
You will know it yourself: You need or are looking for something. If you can’t immediately think of someone who can help you personally, all too often you quickly turn to the Internet – in most cases to Google, Bing or similar services. Articles, offers, images and directly relevant companies in your area, e.g. on Google Maps, are displayed, you click and get information.
On some websites you stay longer, others you leave again quickly. If we can’t find our way around a site or don’t find what we expect – in short: if a homepage is too confusing or appears outdated – the time we spend on it is usually quite short.
An example transferred to “analog” life:
You are looking for something specific and stroll through the city. You go into a store and find, at first glance – nothing. Boxes here and there and next to flowers, shoes and dog food hang rows of homemade banners and notices in various forms about discounts and offers. Too much information, too much confusion.
Now you’d like to talk to someone, but you can’t even find the till.
“What a junk store.”
Sure, if you get an overview of the whole situation now, you’re sure to find what you need at some point.
But you’ll probably leave again straight away, as there are a few more stores in the city.
What are the tasks of a website concept?
Sure, you can create a website yourself and simply “go for it” and program it. But how do you ensure that everything is not overloaded with information and that important elements are not located in strategically wrong places or not at all? In short: the probability that you have thought of everything in the end, that the site looks perfect on all end devices, loads quickly and is designed in compliance with data protection regulations is low. We can therefore only warmly recommend that you plan your website carefully in advance.
Create a website concept, then get started
Your homepage can be used to disseminate your own information, to simplify your business processes or, for example, to create a familiar and personal environment.
Make your own “website concept checklist” in advance and ask yourself questions such as:
- What could the users, or the target group of my company, expect/want on my site?
- Do they need information about my company and if so, what information?
- What questions do customers often ask me and how can I answer them: with a continuous text, a short video or a graphic?
Did you know, for example, that more than half of the world’s website traffic comes from cell phones?
How much text and information can fit on a cell phone screen at the same time?
That’s right. In general: quality over quantity and no goal, no way. Quite simply.
Professional web designers exist for a reason
We could bake our own bread or rolls, but most of us still go to the bakery because they do it properly. And why is the baker better at it? Because he does it every day.
Let’s say you google “web designer Braunschweig”. You’ll find lots of results. Including us.
But in the end, it’s up to you to find the right web agency or web designer for you if you want to have your website created. The chemistry between you must be right and the partner of your choice must fully understand you, your company and your wishes in order to be able to implement them in a targeted manner. Or you can decide against it and design your website yourself.
What does a professional website cost?
Read our article or do your personal website cost check.
In our web agency, the focus is on good and personal service.
Firstly, it’s quicker and secondly, it’s more fun.
Every new order starts with a free, personal consultation in which we work with you to outline the content and scope of your new website. We can then provide you with a tailor-made offer.
And if you are in the Braunschweig, Gifhorn, Wolfenbüttel, Wolfsburg or Peine region, we will also be happy to visit you for a personal consultation on site.
Please give us a call or write to us using the contact form. We look forward to your project!