Brand Identity and How It Leads to a Successful Brand Strategy Certain brands are familiar to almost everyone. Whether luxury items or mass-market goods, they have become an inseparable part of our lives. Silently and subconsciously, our minds assign specific attributes to these brands, influencing...

How can you recognize a company or its brands? “By its logo!” most would say, and that wouldn’t be wrong. However, recognizing a brand again is made possible through a combination of many different factors, which go far beyond the logo itself. This blog post...

The development of one’s own Corporate Identity helps to stay true to oneself. This way, even in times of change, one does not forget who they are, where they come from, and who they want to be in the future. This article illustrates the importance...

It’s the year 2024 and the whole country is still facing a shortage of skilled workers. The whole country? No! Some persistent companies manage to continue standing out in the labor market, despite nationwide staffing shortages, and are winning the battle for qualified employees. This...

What exactly makes up a corporate brand? Is it its identity or values? The way it communicates or your specific design? “All of the above!” is probably the only correct answer to such a question, as few topics are as multifaceted as building a successful...

In the countless texts we consume day in and day out, the author often subtly steers us in a particular direction of thought, without us even realizing it. For the type itself is an effective communication tool that assigns certain attributes to the text and...

When the American microblogging service Twitter was acquired in the fall of 2022, not only did the majority of the staff leave, but the logo design and even its name were also “scrapped.” For readers who are unfamiliar with terms like Corporate Design or Branding,...

In the beginning, heaven and earth were created. Then came the strategy. This is how a “Bible of Branding” might begin, because in the world of brand development, nothing is as important as a well-thought-out strategy. Brand Strategy – A Definition of Success in Competition...

Do you know the difference between brand design, branding, and corporate design? And what exactly is corporate identity again? In our globalized world, it’s easy to get lost in the jungle of different, especially English-language terminologies. This post serves as your “digital guide” to this...

The Importance of the Logo in the Branding Process A logo is much more than just a graphic representation of the company name. It is the heart of the branding process and embodies the identity and personality of a business. In this article, we will...

In the digital era, the importance of a robust corporate brand is increasingly rising. Innovative strategies, along with a harmonious combination of visual brilliance, high-quality web design, and SEO optimization, lay the foundation for a unique identity. Explore with us the essential principles of branding...