Definition and Meaning of Linkbuilding
Linkbuilding involves linking external websites to your own, as well as strategically linking internal content. The generation of links from external websites is also referred to as backlinking, and is often based on reciprocity, which can be seen as a type of reference.
Linkbuilding as an SEO Measure
Linkbuilding can be part of implementing strategic off-page measures in SEO. In this case, search engines evaluate high-quality backlinks positively and rank the website accordingly. The website from which the backlink originates is also relevant in the ranking. Websites that are ranked higher and offer high-quality content provide stronger backlinks compared to search-result-weaker, lower-quality websites. So, more is not necessarily better; quality over quantity is key.