In the world of Search Engine Optimization (SEO), „tags“ and „meta tags“ are your secret weapons to stand out in search results and capture user attention.
Tags: The Structure
These HTML elements not only help make your website visually appealing but also ensure that search engines properly understand your content. From heading tags (H1, H2, H3) to list tags (UL, OL, LI), each type plays a specific role. A well-structured use of tags improves both your ranking and visibility.
Using these tags effectively enhances the user experience and strengthens your SEO performance. Search engines love clear structures, and tags are your tool to achieve this.
Meta Tags: Because First Impressions Matter
Your meta title and meta description act as the „business card“ of your page when it appears in Google search results (SERPs). The meta title is the first impression, while the meta description is your opportunity to persuade users to click and read more.
Meta keywords, on the other hand, have lost significance over time but can still help emphasize relevance in certain contexts.