Focus keywords, sometimes referred to as the main keyword or primary keyword, are the most important words or phrases related to specific content on a webpage.
They best describe the topic or purpose of the respective content and are also used as a starting point for further keyword research. These are the words/phrases you want to rank for when someone searches for them.
Proper use of focus keywords
…on your website is important because they help search engines understand what your content is about. They should be used in headings, subheadings, the first paragraphs, and even in image captions – keyword images SEO! This way, crawlers will recognize that your homepage or article contains relevant and useful information for the user/searcher.
Make sure your text remains natural and readable and is not only optimized for search engines. Otherwise, your content could end up being classified as keyword stuffing!
Which keywords are being searched?
Two great tools for keyword research and analysis are provided by Neil Patel and his team with Ubersuggest and AnswerThePublic.
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